How to write a targeted job advert that's optimised for UK's top job boards
You have a new vacancy to join your company and have selected to utilise your internal resources instead of a recruitment agency to support the process. One of your first jobs is to create a desirable job advert that will attract your ideal candidate. You spend some time investigating job boards, trying to find some inspiration off the back of similar roles….
You then come to the realisation that trying to differentiate yourself from your competition is very difficult in the recruitment process.
Well do not fear, as you’re not alone, and that is why I’m here today to educate you on the importance of blending elements of your employer brand within your adverts, along with some general hints and tips on how to attract the best talent!
Why is the structure of your job advert important?
A job advert is one of the first pieces of content a jobseeker views, therefore, you need to make a good first impression to progress them through the decision funnel. The best way you can do this is spending some time carefully creating copy that fully reflects your offering, and by that, I mean the whole package…. Your role, culture, company perks – Ultimately your Employer Brand!
Additionally, any form of advertising needs to have a strong meaning linked to attract and engage an audience, therefore, the structure and quality of your content is extremely important when looking to convert seekers into applicants! Click here to grasp the importance of a strong meaning.
How to structure a job advert
Now you know why the desirability of an advert is important, here’s how to structure and bring a level of quality to yours….
Firstly, you need to gain an understanding of who you’re looking to target. Your writing style and content will differ from person to person – If you are looking for a junior employee, you’ll need to adapt your style of writing and key takeaways to appeal to them. For example, the younger generation are much more focused on work from anywhere policies, therefore if your company supports this, make sure to incorporate it into your perks.
As all candidates have differing desires and requirements, you need to make sure that when you are creating your advert that you have your target market in mind and can step back and view the content through their eyes.
Once you have grasped the angle of your advert, it’s time to create the main body of content. Here are key details you should think about:
By incorporating the above factors, you’re boosting your candidates overall experience while also strengthening the unity and visibility of your employer brand.
Hub by Searchability provides your organisation with an affordable, fully managed and bespoke 28-day recruitment marketing campaign, crafted to target a specific job vacancy, that aims to attract more relevant and engaged candidates by building your employer brand so that you become a future destination employer of choice.